The landscape of marketing in modern times is ever-changing, and it is tough to keep track of what strategies will connect with customers in an effective manner. Even when marketers think they have unlocked the secrets of great marketing, there emerges a new audience, a new behaviour and a new technology, which changes everything.
Hence, it is practical to analyse marketing patterns of 2018 and identify the trends of 2019. The top marketing consulting firms like Vivo Marketing have a finger on the pulse of marketing in 2019. This company comes up with brilliant marketing strategies for clients.
The following are some trends to observe and understand in 2019:
Shifting of the marketing funnel
In 2019, instead of opening marketing funnel, which engulfs all it can, businesses are adopting the strategy of exploiting content for targeting niche audiences. It is cost-effective, less time-consuming, and more sustainable to reach out to customers, who are likely to be interested in the brand. Customers reject the experience of being glossed over; they desire authentic and trustworthy relationships.
Influencer marketing
Traditional advertisements have become passé; customers pay more attention to reviews by people they know and trust. In the digital arena, online influencers are those digital gurus like bloggers, who work behind keyboards and shape the opinion of customers, regarding a product or service. Bloggers post compelling product reviews and testimonials for different items. This trend through online influencers is growing much in 2019.
Mobile phones
They have become tremendously popular in the previous decade, creating a revolution in the way consumers receive and share information. Mobile phones are emerging as powerful tools of advertisement. A staggering 1.2 billion customers globally make use of mobile phones, and most use social media. Over 80% of mobile phone users use them to search for local advertising.
Content is still influential
In current times, content is still everything. It is well-known that the marketer is required to entice his target audience, provoke their thinking, inspire them, appeal to emotions, and excite them.
The aim is to get the audience to engage with the content. This content, whether a social media video or a regular blog, throws open the door for mutual communication that is vital for constructing trust and allowing customers to sense that their business is appreciated.
Growth of AI
The scope of Artificial Intelligence (AI) is growing. It makes data analysis more effective, can quickly target potential leads, and perform tasks that can confuse humans. This might involve advanced machine learning. Also, AI can monitor online patterns of consumers and help you know their response in real-time, even if there are doubts about its ethical concerns.
Take note that the world is moving to a future of ‘smart industries’ and data-driven businesses. The technological progress impacts all sectors, from manufacturing and health care to construction and banking. Previously un-imagined things like automation and robotization will have widespread application. Hence, marketers must align their process of marketing to a scenario where every product or solution is smart.
These are a few of the trends in marketing for 2019. Top marketing consulting firms like Vivo Marketing can exploit these trends to conquer the market.